The companies that last aren’t the ones with the biggest budgets or longest histories. They’re the ones that can spot a shift, act early, and bring their people along for the ride.

Think of how Netflix moved on from DVDs before anyone else dared, or how Tesla bet on electrification when the auto industry laughed at the idea. Those decisions weren’t safe—but they were decisive.

That’s why we’re opening this new series: to shine a light on Macedonian companies doing the same. Leaders who are making bold calls in volatile conditions, not just to protect their bottom line, but to invest in their people and keep them future-ready.Our first spotlight? Kuehne+Nagel Skopje, a global logistics giant with a local team that chose to act now rather than wait.

👉 You too can do it! Register for the AIatWork Event on 3th of November!

Q&A with Blagica Trpezanovska

You were one of the people responsible for your company’s participation in AIatWork. What made you push for it, and how did you explain the value internally?

“Kuehne+Nagel is highly committed to developing our people, especially in the area of new technologies. We believe that these new features will help everyone by simplifying routine tasks and giving us access to unlimited information resources. By participating in AIatWork, we aim to empower our teams, drive innovation, and ensure we remain at the forefront of our industry.”

How many people in your company are currently involved in AIatWork?

“38.”

What made your company decide to join AIatWork at this exact moment instead of waiting?

“We aim to always stay aligned with the latest innovations.”

What’s the most useful or visible way your team has already applied AI since joining AIatWork?

“I’ve noticed that since joining AIatWork, my team is much more open to exploring Copilot and all its possibilities. This shift in mindset has encouraged more experimentation and adoption of AI tools in our daily work.”

What’s one AI use case you’d love your organization to master next, but you still need the right skills or support?

“I can’t give an exact answer to this yet, as I believe we’re all still discovering the full range of possibilities that AI offers. There’s so much potential, and I’m excited to see which opportunities we’ll unlock as our understanding and skills grow.”

In one sentence, how would you describe your AIatWork experience as a company so far?

“Our AIatWork experience so far has been eye-opening, encouraging our team to embrace new tools and work more efficiently.”

What’s been the biggest mindset or cultural change your company has noticed since starting with AIatWork?

“My team has always been open to innovation, and with AIatWork, they’re becoming even more interested and confident in exploring AI solutions.”

If you had one chance to persuade another business leader to join AIatWork, what story or proof point would you share?

“Every company will need to develop their employees for the future, but what makes AIatWork unique is that experienced professionals guide us step by step, clearly explaining how these AI systems work in practice.”

How has AIatWork helped your company stay ahead of competitors or win new business?

“We’re still at the beginning of this journey, so I don’t have a concrete example yet, but I truly believe that AI will help us speed up processes, improve accuracy, and boost productivity as we move forward.”

How has AIatWork changed how you think about upskilling or reskilling your people?

“AIatWork has reinforced the value of internal growth—by upskilling our own people, we’re building a stronger, more adaptable team that’s ready for future challenges.”

Where do you see your company with AI in 12–24 months, and how does AIatWork fit into that journey?

“In 12–24 months, I see my company thriving through seamless AI integration—where AIatWork empowers us to innovate boldly, work smarter, and grow stronger every day.”

What’s been the most surprising, inspiring, or “aha” moment your team has had inside AIatWork so far?

“One of the most inspiring ‘aha’ moments our team had inside AIatWork was realizing how quickly AI could turn hours of manual work into minutes of smart automation.”

Kuehne+Nagel Skopje is proving that embracing AI isn’t about replacing people—it’s about equipping them to thrive. With 38 employees already engaged in AIatWork, they’re building not just efficiency, but a culture of confidence and curiosity.For other leaders wondering whether to wait or act, Blagica’s message is clear: the companies that survive uncertainty are the ones that choose to move now.

👉 You too can do it! Register for the AIatWork Event on 3th of November!