In HR, timing is everything. The right hire at the right moment can change a company’s trajectory. But so can the right tool.

Recruitment agencies like Thrivity have always thrived on people — connection, intuition, empathy. Yet as hiring becomes more data-driven and competitive, those human strengths need reinforcement, not replacement. That’s where AI steps in — not to take over, but to amplify.

A recent McKinsey report shows that companies using AI to automate screening and candidate matching reduce time-to-hire by up to 40%. Beyond efficiency, it’s about consistency, precision, and freeing recruiters to focus on what humans do best — understanding people.

At Thrivity, that’s exactly the transformation now underway.

You too can do it! Register for the AIatWork Event on 3th of November!

In Her Own Words: Frosina Dimitrova, Digital Marketing Specialist at Thrivity

Why did you push for AI at Work?

“As a digital marketing specialist, I saw AI at Work as an excellent opportunity to position Thrivity as a forward-thinking agency that embraces the latest trends and technologies. Internally, I emphasized how this would strengthen our brand awareness, connect us with a relevant audience, and let us learn directly from companies already applying AI successfully. It wasn’t just professional growth — it was a statement that Thrivity is ready to walk hand-in-hand with the future.”

Why now, not later?

“At Thrivity, we already use modern software and AI tools in our recruitment processes, but additional knowledge is always valuable. We see Brainster as a trusted partner, and this was the right moment to expand our expertise and explore new ways to apply AI even more effectively.”

Most visible impact so far?

“Saving time — and unlocking new opportunities. Even small efficiencies have opened room for strategic work and creative problem-solving.”

What use case would you love to master next?

“I’d love for Thrivity to master AI-driven candidate pre-qualification — a tool that analyzes CVs and instantly suggests top matches. It could completely streamline recruitment once we have the right integration and skills.”

AI at Work in one sentence:

“An inspiring journey that opened more opportunities for innovation in our recruitment process — and fresh ideas for digital marketing.”

Cultural or mindset shift:

“The biggest change we’ve noticed is openness. Both our leadership and team are now more willing to experiment, and employees feel confident suggesting data-driven ideas.”

How has it helped you stay ahead of competitors?

“AI at Work helped us improve our processes and strengthen our service offerings. Clients recognize Thrivity as an innovative, data-driven agency — and that builds trust.”

Upskilling & reskilling impact:

“We’ve realized that developing our own people is the fastest way to innovate. AI at Work showed us that upskilling isn’t optional — it’s strategic.”

12–24 month vision:

“In the next 12–24 months, we see AI integrated not only into recruitment and HR processes but also into marketing strategies for better targeting and personalization. AI at Work is key to this journey — it helps us learn best practices I can apply directly in marketing to enhance visibility and campaign effectiveness.”

“Aha” moment:

“The realization that AI can speed up candidate pre-qualification and inspire new marketing ideas — that’s when everyone said, ‘This will change the way we work.’”

What This Means for the HR Industry

Thrivity’s story captures a turning point for recruitment agencies everywhere.
While traditional hiring still relies on human intuition, AI adds structure and speed — enabling recruiters to make decisions with confidence, not guesswork. The shift is already visible across industries: Gartner predicts that by 2026, 60% of talent acquisition processes will incorporate AI for candidate sourcing, screening, or engagement.

For forward-thinking teams like Thrivity, that’s not a threat — it’s an advantage. They’re proving that innovation in HR isn’t about replacing people, but empowering them with smarter tools and sharper insights.

And maybe that’s the essence of Thrivity’s journey:
AI at Work didn’t just upgrade a workflow — it unlocked a mindset.
A mindset where innovation feels natural, curiosity is rewarded, and every efficiency gained becomes time invested in people.